Knowing Linkedin job posting cost is very important because it is very helpful in planning a budget for your company or business for job recruiting.
why linkedin?
linkedin is arguably the most popular and professional platform for recruiters and companies around the world willing to hire suitable and qualified manpower.
As of September 2021, Linkedin had over 774 million active registered members from more than 200 countries and territories around the world with more than 60 million companies and businesses listed on the platform. Linkedin is at the top of its game and has proven to be the surest platform to reach the most suitable manpower for your company, business, or startup. The American business and employment-oriented online service was established on may 5,2003 and has been around for over 19 years. Linkedin became a subsidiary of Microsoft after its 2016 takeover.
founded by Reid Hoffman and Eric Ly in Mountain View, California in the US, LinkedIn headquarters is currently in Sunnyvale, California in the US. Linkedin accounted for a revenue of over US$ 10 Billion as of 2021 with a net income of US$ —159.2 Million in 2021 and total employees of more than 18,000.
HOW TO GET A FREE LINKEDIN JOB POST
To get a Linkedin job post free is not hard at all. Nevertheless, it is important to note that you are only entitled to one free job post at a time. this means that after you must have posted one free job advertisement on Linkedin, you cannot post another free job advertisement until the previous Job advertisement is deleted.
STEPS
1. login to your business Linkedin admin page
2. At the top right-hand corner, click on the ADMIN TOOL
3. click on the "POST A FREE JOB" option
4. fill out the form correctly to start your job posting.
One good reason why many recruiters and companies prefer Linkedin job posting is that Linkedin has a lot of already made job description templates available for various businesses and companies be it a tech start-up or agricultural industry, a sole proprietorship or even fashion business Linkedin has a template to suit every and any business you can think of. these templates could be easily edited to fit with whatever you want just filter out irrelevant information and add pieces of information needed for your peculiar job vacancy.
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TIPS ON HOW TO MAKE A PERFECT LINKEDIN JOB POSTING
1. describe the duties of the potential employee and the academic qualifications expected. if there are other skills needed, they should be stated in detail.
2. Add an eye-catching description of your company or business. try to make the company, business, or start-up look unique to attract qualified job seekers to apply.
3. Ensure you are as brief and straight to the point as possible. try not to be too Long.
4. Ensure your choice of words is quite friendly and not authoritative. try to be as polite as possible but at the same time, ensure you are not too informal so you won't sound unprofessional.
5. Try to state the job expectations
Using the free Linkedin job posting method limits you to only one job post at a time. another disadvantage of using this method is that free job advertisements are not usually given priority in the search results. Most of these free job advertisements are not placed in front of potential job seekers that are most qualified, unlike promoted job advertisements.
LINKEDIN JOB POSTING COST
To increase the visibility of a Linkedin job post, it is important to promote the job advertisement with an amount. the price for a Linkedin job post. varies based on the CPC (cost per click) of the particular sector you want to post a job on. the amount spent on a single Linkedln job post is based on one, two, or three of the following three parameters
1. How long do you want your job posting to be on Linkedin search results
2. How much are you willing to spend per day
3. How much are you willing to spend in total.
You can decide to set a daily budget or an overall budget. A daily budget will determine how much you are willing to spend per day on the job posting while an overall budget will determine how much you are willing to spend in total for the job posting.
If a daily budget and overall budget are set, the advertisement cost will not exceed 50 percent of the daily budget. this means that if your daily budget is $20, the daily linkedin job posting cost will not exceed $30 nevertheless, this will not cause your overall budget to be increased instead, the daily budget will adjust itself in subsequent days. the advertisement will terminate once the cost of the advertisement reaches its overall budget mark. both the daily budgets and overall budgets are measured on the cost-per-click (CPC) of the advertisement. The CPC of a particular advertisement is dependent on a lot of factors ranging from what people are willing to pay for similar advertisements to the popularity of the advertisement. the CPC of any advertisement on Linkedin can be calculated from the "manage" tab of the job post by simply dividing the total money spent by the number of views.
It is worthy to note that the higher the money used for a Linkedin job posting, the more visible the job will be. This is because linkedin can only afford to send email messages and notifications to a lot of suitable clients if your daily budget and the overall budget are high. The bigger you are willing to spend, the better.
The advantage of promoting a job post is that Linkedin will deploy its AI to check out the job post and display LinkedIn job post to the most suitable candidates based on the qualifications summited by the candidate to Linkedin.
Linkedin also sends emails of your Linkedin job post to these candidates and automatically gives these promoted LinkedIn job posts more priority on search results.
It is important to state that you can promote a Linkedin job post by setting an overall budget without setting a daily budget.
When setting only an overall budget, it is important to note that you will not have control throughout the job post. Setting only an overall budget automatically gives Linkedin the power to decide how to show your advertisement. An overall budget is only used when you don't care how long your job post is promoted for. On the other hand, a daily budget gives you authority over your promotion Linkedin job post. You get to decide how much you are willing to spend per day and as such, you can estimate how long the advertisement will run.
In all, combining both the daily budget and the overall budget is the most suitable way of promoting a job on Linkedin.
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